Become the 1% media buyer every brand wants on their team.
What’s Inside
53 videos across 9 sections. The same playbooks we use to scale brands past millions a month.
How does it work?
The Process
This program takes you from never having touched Facebook ads to having the skills to manage millions of dollars in monthly ad spend, one step at a time. The 9 sections are ordered the way a real media buyer develops in the real world: platform fundamentals, campaign structure, optimization and scaling, performance diagnosis, reporting, and creative analysis. You don't need any experience to start. You need to show up.
This program will not turn you into a button pusher. Everything in here is what we run at the agency today, across brands spending millions a month, and you'll watch the decisions get made inside live ad accounts, with the numbers and the reasoning behind them. You'll understand why you're doing what you're doing, not just follow rules you can't explain. And when Meta changes or we find something better, the videos get updated, so what you have keeps getting better instead of getting outdated.
When you join, you're not doing this alone. You get a community of media buyers working toward the same thing you are, real feedback on your decisions, and a place to ask when something in the account doesn't add up. Some days this gets hard. This is where you come when it does.
Learning isn't enough. Knowledge alone isn't power. Knowledge you execute is.
That's why almost every video ends with an action item. You learn something, then we walk you through exactly what to do with it: build the campaign, set up the columns, run the kill rules, pull learnings from a set of ads. The skill gets built in an ad account, not in your notes.
If you already manage an account, you can test each lesson in your real ad account. If you've never touched one and have access to nothing, the opportunity is a bit more limited, and that's fine. You'll still set up your own Business Manager, ad account, and campaigns from scratch. And because you'll be watching real ad accounts throughout the program, by the time you get your first one, you'll already understand what you're looking at.
Through the agency and our consulting community, we work with a network of ecommerce brands, and a lot of them need media buyers. They trust us, and they trust the way we run accounts. You'll be trained the same way.
That's why brands post their media buyer roles inside the Ecom University portal. You apply from within the platform, and because they already know how you were trained, on our exact strategies and playbooks, your application carries weight it wouldn't anywhere else. If they like your profile, you're in a strong position to be hired.
It's not a guarantee. It's a door, and it's one most people looking for their first media buying role never get.
Who you’re learning from?
Meet Your Coach
Sami
When I started in media buying, I had no roadmap. No mentor, no framework, nobody to tell me whether I was doing it right. I learned by making expensive mistakes, unlearning half of what I'd picked up a year later, and figuring out the rest through repetition. It took years longer than it should have.
Today, I manage paid media for brands spending millions a month. Not because I was the most talented person in the room, but because I kept showing up, asking why, and getting better at the job.
I built this program to give you what I wish I'd had when I started: a clear roadmap, practical frameworks, and a way to understand the decisions behind a successful ad account.
You'll see the exact playbooks we use at the agency, in the order you actually need them. We'll go through real accounts, real campaigns, and the reasoning behind the decisions, not just a list of rules to follow.
I won't promise this will be easy. What I can promise is that my team and I will be there when you get stuck, and that you'll finish this program knowing how to think, not just what buttons to click.
Because the goal isn't simply to run ads. It's to become the kind of media buyer brands trust with their growth.
Show up, do the work, and let's build that skill together.
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