Become The Creative Strategist Every Brand Wants To Hire

Creative strategy is the #1 most in-demand skillset for ecommerce brands right now. This is where you learn the systems and mindset you need to succeed, sharpen your craft, and connect with 7-9 figure ecommerce brands hiring for it.

Creative strategy is the #1 most in-demand skillset for ecommerce brands right now. This is where you learn the systems and mindset you need to succeed, sharpen your craft, and connect with 7-9 figure ecommerce brands hiring for it.

What’s Inside

72 videos across 9 sections.

01

Welcome to Creative Strategy at Ecom University

13 min

Meet your coach & overview of what’s ahead in this program.

02

5 Character Skills For Success

10 min

See the five traits that predict who actually succeeds in this field, beyond “talent.”

03

Discipline vs Motivation

16 min

Learn why motivation runs out, and how to keep working on the hard days.

04

Staying Competitive

7 min

Understand why competition sharpens you instead of threatening you.

05

Spotting Ego

13 min

Learn how to catch your ego getting in the way of receiving feedback and unlocking better ideas.

06

The Power of Ownership Mindset

11 min

How to own the work, the outcome, and your mistakes, and why "that was on me" builds more trust than staying quiet ever will.

07

What to Do When You Fall Off

9 min

How to restart from day one instead of resuming where you left off, and a quick self-audit to figure out what actually tripped you up and what to do about it today.

01

Welcome to Creative Strategy at Ecom University

13 min

Meet your coach & overview of what’s ahead in this program.

02

5 Character Skills For Success

10 min

See the five traits that predict who actually succeeds in this field, beyond “talent.”

03

Discipline vs Motivation

16 min

Learn why motivation runs out, and how to keep working on the hard days.

04

Staying Competitive

7 min

Understand why competition sharpens you instead of threatening you.

05

Spotting Ego

13 min

Learn how to catch your ego getting in the way of receiving feedback and unlocking better ideas.

06

The Power of Ownership Mindset

11 min

How to own the work, the outcome, and your mistakes, and why "that was on me" builds more trust than staying quiet ever will.

07

What to Do When You Fall Off

9 min

How to restart from day one instead of resuming where you left off, and a quick self-audit to figure out what actually tripped you up and what to do about it today.

How does it work?

The Process

Inside you’ll find beginner-friendly training on how to think and work as a creative strategist for ecom brands, even if you’ve never done it before. You’ll get access to hours of content spanning topics including deep customer research, brief writing basics, directing editing teams, evolving AI best practices, and more.

The lessons start from zero and go one step at a time, in the order you actually need them. Along the way there are action items and quizzes, so you're applying it as you go instead of just watching.

We're actively testing our processes through real 8+ figure ecommerce brands, so everything you learn is what's actually working right now. This means the training keeps changing as the work does, instead of staying frozen the day it was recorded.

When you join, you stop walking this journey along. You gain access to a community of people going through it with you, real feedback, and an environment built to keep you showing up.

Watching videos alone won't make you good at this. Making ads will. So the program is built around two ways to practice.

1. Action items

Throughout the program, you’ll have action items where you practice making ads. You can then send your work for review in our Discord community, and get feedback from people who actually do this for a living.

2. Coming soon: the Ad Bounty Program

We’re building a program inside this community where ecommerce brands post bounties for the ads they need. This already exists in the Ad Creative Community and is coming soon to Creative Strategy.

You’ll make ads for real 7-9 figure brands with the potential to earn a % of ad spend if your ad hits. You can go solo or team up with an editor and take on a bounty together. The brand tests your ad with their own money, and if it drives sales, you earn a percentage of every sale it makes. The best part is that you keep getting paid for as long as your ad is running, and some ads run for 6 to 12 months.

Writing ads for brands is just the start.

Inside the community there's a marketplace where ecommerce brands post jobs and look for people to work with them directly.

Normally, landing a job like this means sending hundreds of cold applications, hoping someone reads them. Here, the brands are already inside, they already trust the program, and you apply with something no resume can beat: real action items and ads you already wrote. You're not telling a brand you can do the job. You're showing them you already did it.

This is how members of our community go from complete beginner to getting paid $3,000 to $15,000+ / month by ecommerce brands, working from wherever they are.

Learn the skill. Practice on real brands. Get hired by them.

All inside one community.

Who you’re learning from?

Meet Your Coach

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Kat

Hey, what’s up!

My name is Kat, I'm 24 years old and I live in Calgary, Canada.

I started marketing at university in 2020 and quickly discovered two things:

  • It was draining my bank account…

  • I was getting very little value out of it that I could actually use to make that money back.

So I decided that degree wasn't going to get me my dream life anytime soon. My mindset was.

I told myself I'd succeed no matter what, and that's the attitude that helped me talk my way into a job at the agency behind Evolve.

I had zero ecommerce experience, I’d never written an ad before… but I just believed I'd figure it out, and convinced them to take a chance on me.

That was 2 years ago now. Since then, I've gone from not knowing anything about ecommerce to scaling brands from $0 to $1.5 million per month in ad spend (in less than 6 months).

It’s not rocket science, it just takes a bit of strategy and a lot of determination.

I’m excited to show you how I did it - see you inside!

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