Learn How To Make Ads & Scale Ecommerce Brands

Marketing explained in one sentence, the three ways to do it online, and why paid ads are the fastest path to real results.

The difference between Nike ads and the ads you'll make, and why the best ads on social media don't look like ads at all.

The seven steps from research to a live ad, who does what, and where you start as a beginner.

Will AI take this job? An honest answer, and why the marketer who learns the skill manually first is the one AI works for.

Nobody opens Instagram to see your ad. How the brain decides in milliseconds what to watch, and the one question to ask before making any ad.

Desire. You can't create it, you can only find it and point it at a product. The most important video in the section, and the one book you have to read.

How to understand a customer so well the ad feels like it was made for them. Same product, four different people, four completely different ads.

Nobody cares what a product does. They care what it does for them. How to turn features into the reason someone buys.

Every term and number you'll hear in the community, explained with real examples from a real ad account, so you're never lost.

How to train your eye by studying great ads every day, plus the books that teach what never changes. Your first real action item.

Introduction to the module. Who you'll be learning from, how the three parts of the module fit together, and what it'll take from you to get through them.

What the job actually involves, and why ads editors earn more than editors paid by the hour. Covers performance-based pay, why demand for good ads editors keeps growing, and how to push through the stage where most beginners quit.

What an ad is at its core, and how viral content and winning ads work the same way. Why the goal is making someone feel something, not making the ad look clean or expensive.

Every ad you'll ever edit is one of two types. Learn which two, how to tell them apart in a second, and why the type decides every editing choice that comes after it.

Every ad does one thing to attention: grab it, keep it, convert it. Here's the formula behind that, and why one of its three parts decides the other two.

Why showing beats claiming, and how to make a claim believable through visuals. Includes how to show the problem and the outcome for products that are hard to film.

No ad is for everyone. Every cut you make is aimed at somebody, and this is how you find out who before you touch the timeline.

The fundamentals of a hook and the editor's part in making one work. Three ways to make your hook land, four mistakes that kill it, and an eight-question checklist to test every hook you make.

A hands-on breakdown of ten real hooks using the eight-question checklist, so you can judge any hook and explain why it works or doesn't.

What keeps people watching after the hook. The three principles behind a strong hold, practical fixes for weak ones, two checks to run before you export, and what to do when the script is the problem.

You don't need a better tool to start. CapCut or Premiere, what each one is good at, and how to know when the one you have is holding you back.

Everything we use in this course, in one place. The Kit is the folder we hand you, the Hub is everything else, linked, and there's one tool we use for almost everything.

A beginner walkthrough of CapCut. Everything you need to edit an ad from start to finish, and when CapCut is the right tool for the job.

A beginner walkthrough of Premiere Pro, from setting up your workspace to exporting an ad. Covers the panels, the tools you'll use every day, captions, and the export settings that matter for ads.

How to organize your files so nothing gets lost across clients and batches. A walkthrough of the folder system we use at the agency, ready for you to copy and use from day one.

What a brief is, what a good one includes, and how to read it before you start editing. Walks through a real brief in Milanote, the format we use at the agency.

The start of your first full ad. Going through the brief, setting up the project, and the six-layer editing process you'll follow for the rest of the edit.

Layer one of your first ad. Laying down the main footage, splitting cuts automatically, setting up the hooks, and the keyboard shortcuts that speed up your workflow.

Layer two of your first ad. How to find music that fits the ad and the audience, where to place it, how to keep it under the voiceover, and how to make it end with the ad.

Layer three of your first ad, and the biggest one. Setting up safe zones, studying your footage, cutting B-roll to match the script, building a split screen, and the beginner mistakes to avoid.

Layer four of your first ad. When an effect actually helps, how to animate with adjustment layers, and why less is usually more.

Layer five of your first ad. Creating and styling captions, making hook and CTA text, getting Apple emojis on Windows, and checking every caption for accuracy and timing.

The final layer of your first ad. Where sound effects help and where they don't, how to find them, and how to export and double-check all three versions of your ad.

How to upload your ad to Frame.io and submit it in Discord so a coach can review it and leave feedback.

Your second action item: edit a full ad on your own, from the brief to the submission.

How to set up a daily routine that makes you better, fast. Introduces the learning loop of analyze, understand and execute, and shows it live on real ads.

A breakdown of how UGC ads are edited, using two real examples. Ends with an action item where you edit two UGC ads yourself.

A full breakdown of a text on screen ad. Why the format works, how the editing layers change for it, how to find the right music, and how the B-roll was chosen to keep the story believable.

A full breakdown of an AI voiceover ad for Keeps. Choosing and generating the voice, cutting it to sound natural, planning B-roll before you edit, and the effects and audio work behind the final ad.

One real VSL, taken apart from the brief to the last sound effect. Nine steps, every decision explained, and at the end you get the same brief and the same assets to build it yourself.

Introduction to the deep dive section. What leverage moves are, and the three things you need to know before you use them.

A framework for understanding emotions in ads using valence and intensity. How the four zones work, what to avoid, and how winning ads move through the map, shown with real examples.

How to read a script and know what each line should make the viewer feel. A walkthrough of the script-read skill on a real script, and how to use it to train your own judgment.

A walkthrough of ElevenLabs, the tool we use for voiceovers. Finding voices, generating speech, directing emotion with v3 and cloning a voice, plus the features you can skip.

How to choose the right voice, tone and pacing for a voiceover. Ends with a full voiceover generated in ElevenLabs and cut live in Premiere.

You already put music under the voice. So does every other editor. These are the moves after that: keeping the voice on top, switching tracks without anyone noticing, cutting to the beat, ending on a ring out, and using silence. All shown in Premiere.

How to control where the viewer looks. Framing talking heads, placing captions, guiding the eye through B-roll, and effects that pull focus to what matters.

How to use consistent visuals to guide the viewer through your ad. How to choose the right visuals for your avatar and concept, and where to get them, shown on a real AI UGC ad.

Cinematography isn't making it look good. It's controlling where the eye goes. Camera, framing and the cut, used on footage you already have, so every choice in your edit has a reason.

Effects are seasoning, not the meal. How to decide when a clip needs one, what colour and masking do to the eye, and why our favourite transition is a plain cut.

You're not limited by the sounds you have, only by how well you understand them. Low, mid and high, the three jobs a sound can do, and how to bend, stack and build the sound you can't find.

The final video of the module. How to avoid complacency and keep improving long after the course, by learning from your ad data and from everything you watch.

Introduction to the module, explaining the opportunity of design that isn’t taken advantage of.

Fundamentals of static ads,their funnel role and effectiveness in a video-first world. This video covers how static imagery leverages psychological triggers to bypass user resistance and drive conversion.

Why execution, not ideas, is the top reason bounty submissions get rejected. The tools we use every day and exporting a clean, technically flawless static.

A beginner walkthrough of Figma, and how to set up your workspace for designing static ads.

Intermediate walkthrough of Figma that dives deeper past the basics, specifically into the technicalities of designing static ads.

Extension of the intermediate walkthrough that covers additional details and best practices of designing a static ad.

What to do when Figma can't fix it. A brief crash course on Photoshop. Then how to rebuild it all in Figma.

Your first action item: implement the basics of ad design and lay down the foundation.

You know how to hold the pencil, now learn what to write down. Design has right and wrong approaches, and this chapter goes through every part of a static and the thinking behind its placement, sizing and color.

Breaking down social media user behavior, backed by professional research material. How to strategically design to maximize engagement on the social media feed.

A demonstrative presentation on building ads, utilizing the material covered so far.

Your first shot at making actual ads by imitating an existing batch. The goal is accurately recreating existing creatives, while still following the technicalities covered so far.

The first two chapters were the hands. This is the brain. You can now build a clean ad, but a beautiful ad that says nothing still dies on the timeline. This chapter is the why, the mechanism behind how static ads work.

Understanding the algorithm for which you’ll optimize your ads for - Andromeda by Meta.

Learn why marketing principles from a century ago are still relevant today, and how to implement them on your ads.

A video gets hundreds of frames and we get one. What your brain does in the first 6 seconds of seeing an ad, why breaking the pattern beats shouting, six ways to stop the scroll, and the F, Z and lawnmower eye patterns every layout should be built on.

How to look at copy as a designer, not a copywriter. Why great copy is good copy written shorter, how to mine reviews for headlines, Harry Dry's three tests, and why hierarchy can make or break even a perfect line.

Your output is capped by your input. How the mere exposure effect trains your instinct, why your best ideas come from outside ecom, how to find the ads that are actually winning, and why every idea gets written down the moment you have it.

Until now every lesson had the answer next to it, and this is where you start making the calls yourself. It covers approaching different static types, iterating on angles, preparing for a brand, and a live brief demo before you take your own shot.

Learn about 'banner blindness' and how to break the pattern in the feed by moving through the three phases of creative expansion: imitation, twisting, and invention.

The difference between a Canva template merchant and a real designer. Why brand rules help you instead of holding you back, and the full audit to run before touching a brand.

Interpret a creative brief and design your own batch from scratch. This exercise focuses on applying your design skills and creative judgment to produce professional-grade ad variations.

How to integrate AI into your design workflow to scale your output and create high-impact ads. This section connects previous lessons and demonstrates the proper way to leverage AI in your daily creative process.

The foundational thinking behind this technology - why you should use AI as an execution tool instead of a replacement for your creative thinking.

Are you learning a skill that's about to be worthless? Every time a tool made execution cheaper, judgment became more expensive. Why machines have no taste, why AI-generated flat statics fall apart at the first client feedback, and where AI really earns its place.

Most people play with AI. A few build with it. Almost nobody turns it into ads that sell. By the end of this section, you will.

Every result you'll ever get comes down to one skill. Magic words don't work, and neither do templates. Here's what does.

Everything comes down to prompting. Why magic words and templates don't work, why the right amount of context beats more context, a bad prompt next to a good one, and the feedback loop that actually makes you better.

Every ad that sells works with the human brain, not against it. Start here: the basics of the psychology behind every AI ad that works.

Nobody wants to be sold to, but everybody wants to buy. A deep dive into how people decide in a split second what they watch, and what makes them stay.

One AI animation ad, over $500k in spend. Every scene taken apart, including the mistakes I'd fix today.

Your ad isn't bad. It's just made for the wrong person. This is how you find the right ad for every type of buyer.

Great ideas aren't luck. They come from what you put in. This is where I find mine, and how to make it a daily habit.

Enough watching, now we build. Two scenes from the first prompt to the final clip, then you make your own.

You don't need a complicated setup. You need one simple idea that turns the workflows you already have into leverage.

AI UGC only works when it gets past the brain's built-in fake detector. This is the psychology behind it, and our full agency workflow, with a real ad made live.

The best animation ads are won before a single image exists. This is the private workflow behind close to $2 million in client revenue, built live.

Stop hunting TikTok for a clip that almost fits. How I decide what B-roll an ad needs, real-life versus 3D B-roll, and how to generate exactly the shots your script calls for. Ends with a 15-minute reflection task.

A new ad style goes viral, and nobody will tell you how it was made. After this video, you won't need them to.

How to make two separate clips feel like one continuous shot, using the last frame of one and the first frame of the next. Simple to do, but it costs more, so here's when it's worth it. Live example included.

The tool can make anything, and that's exactly the problem. One question decides whether you lead the AI or it leads you.

The end of the section and the start of your work. AI moves fast, so staying on top is its own skill: how to avoid shiny objects, and why community is how I keep up.

What this section will do for you, the ad it's built around, and the one rule: if you can't sell it honestly, don't sell it.

Creative strategy is building a bridge from where the customer is to where they want to be. The four things you research before any ad, and the nine skills a strategist stacks.

I thought I wasn't creative. Then I learned there's a process. How ideas actually form in your head, and the four steps to get them on purpose.

The four-phase loop we run on every brand: kickoff, setup, strategy, analysis. From the first form a brand fills out to learning why each ad won or lost.

The five stages of how much a customer already knows, what to say at each one, and real ads for every stage. The less they know, the more you have to say.

How many times your customer has already heard the promise, and what to say when they've heard it a hundred times. Told with an umbrella.

The full story of one ad, from the day the brand signed to the day it became the top spender. Every document, message and script, dated. Then the formula behind it.

The ad behind a $700,000 day. Who it was for, what the market was missing, the one Reddit comment that changed the angle, and the script line by line.

Who is Lovro? The path from skill to bounties to portfolio to clients, and why I'm not giving you a script.

If you're a 10/10 editor but a 3/10 communicator, brands see a 3/10. Why your accent is not the problem, the one golden rule, and the five things that change how you sound.

When you're starting out, your goal is not money. Why money is a lagging indicator, why brands can smell desperation, why being new is an advantage, and when free work turns into a scam.

A brand owner gives your portfolio a few clicks and asks one question: can this person make me money? What goes in, what stays out, how to build a case study, and why people get hired off one good ad.

A good job post gets 50 or more applications, and most of them are bad. The five things that kill an application, the research to do first, and why a Loom is your strongest weapon.

The job board is you chasing brands. This is brands chasing you. Why more than half of Karlo's editing team came from this community, and how one bounty win turns into a job offer.

A reply is not a client yet. How to keep the chat alive, what to say when they ask your rate, and the difference between following up and being annoying.

If you got the call, you already passed the skill test. Now he's deciding if he can work with you. The shape almost every call follows, and why you never leave without a next step.

One of the most asked questions in this community. What editors and creative strategists actually get paid, who says the number first.

Real jobs come from 2 places in this community. How to read the person on the other side of the call, 2 simple questions to ask, and the 4 kinds of brand owners I'd walk away from.

Before you can be unfireable, you need to know what gets people fired. The 4 things that do it, what to sort out on day one, and why you bring up bad news before he asks.

Do you work with him, or for him? That changes how you ask. The 4 moments to ask for a raise, the 4 moments to wait, and what to do when he says no.

You've watched everything, so here's what I'd do next. What to set up right away, the 3 things to do every week, and what to expect when it's quiet at first.